Brand

Brand Guidelines

Our brand system is built for clarity, precision, and longevity. These guidelines govern all public-facing use of the FlockSoft brand — internally and by partners, press, and third parties.

brand@flocksoft.com →
Color Palette

Navy, white,
and brand accents.

FlockSoft uses a deep navy palette with purposeful accents. Color is used for functional signals and brand identity — never for decoration.

Navy
#0F0C36
Primary text, headings
Brand
#141d52
Buttons, accents, overlines
White
#FFFFFF
Backgrounds, reversed text
Off-White
#F8F9FC
Section backgrounds, cards
Gray 100
#E8E8E8
Borders, dividers, grid lines
Gray 400
#888888
Body copy, secondary text
Typography

Two families.
Each with a purpose.

Display / Headlines
Plus Jakarta Sans
H1, H2, blockquotes, large callouts (font-weight: 500)
Medium (500)
SemiBold (600)
Bold (700)

Building the infrastructure for the AI era.

Body / UI
Plus Jakarta Sans
Body text, labels, buttons, navigation, all UI elements
Light (300)
Regular (400)
Medium (500)
SemiBold (600)
Bold (700)
ExtraBold (800)

We build AI-native software and help enterprises deploy agentic AI at scale.

Monospace / Code
JetBrains Mono
Code snippets, step numbers, metadata labels, API references
Regular (400)
Medium (500)

GET /v1/agents/{id}/status → 200 OK

Usage Guidelines

What to do.
What not to do.

Do
  • +Use Plus Jakarta Sans at 500 weight for headline and display contexts
  • +Maintain a minimum clear space equal to the height of the "F" in the logo on all sides
  • +Use the dark logo on light backgrounds, white logo on dark backgrounds
  • +Use the wordmark at a minimum width of 80px to maintain legibility
  • +Apply colors from the approved palette only
  • +Use rounded-xl corners and card shadows in all UI contexts
Don't
  • –Do not stretch, distort, or alter the logo in any way
  • –Do not use the logo over busy backgrounds without sufficient contrast
  • –Do not apply gradient or shadow effects to the logo
  • –Do not use bold weights for body copy or small text
  • –Do not use colors outside the approved palette without written approval
  • –Do not recreate the logo from scratch — always use approved files
Brand Inquiries

Questions about
our brand?

For usage approvals, co-branding requests, custom asset needs, or questions not covered by these guidelines, contact our brand team directly.

brand@flocksoft.com →